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" bake a delicious cake and you'll always have friends

create a show stopping cake.....

 and you'll gain admirers, a creative outlet and even a new career "

our guarantee

our cake academy

Over the past decade working in the cake industry I have understood first hand,  the very real challenges that face creatives wanting to self improve and how developing a hobby to return a reliable income is a whole different challenge to turning out a fluffy sponge. 

How do you identify your style?     How do you price your cakes? 

How do you deal with the competition?

How can you make your hobby work for you? 

Am I good enough to do this?

live your hobby

One of the reasons that most of us enjoy baking and cake decorating is because we are in the business of sharing happiness, feeding bellies and connecting with others.

But cake making can be a lonely business.

Our Cake Academy is a giant cake club for all those who are just as mad on cake as I am. Whether you are a complete beginner or a seasoned sugar crafter our members academy is home to everything CAKE!

 We boast one of the largest cake video libraries in the world, with new content added weekly, a dedicated members forum, business tutorials for those that want them, guided learning for beginners and 24/7 support.

But more than all of that we are a cake community.

Zoe Burmester and Guest Tutors
Zoe Burmester Cake Artist

meet zoë

Having baked since childhood it never occurred to me that my hobby would ultimately form such a strong part of my identity and enable me to have a career that has seen me create cakes for global companies, appear on TV, write for industry magazines, launch a cake school and teach people from around the world.

Where will cake take you? 

Upon joining the Academy I received a very warm welcome from members & positive comments about my cakes. I like the fact you can request tutorials and if you are looking for a specific technique, someone will guide you in the right direction. 


The online tutorials are brilliant and really well thought out. There are videos for each area which is fantastic especially if you are working full time so need flexibility.