MORE THAN just cake

Caking can be a lonely business. After nearly a decade of working in the cake industry and a lifetime of baking, I know only too well how difficult it can be to find the time to invest in a creative outlet, and how challenging it can be to turn that creative hobby into a viable business.  

any of these sound familiar?

  • I want to create cake designs I never thought I could achieve
  • I watch & enjoy free content but often it is difficult to find exactly what I need
  • I really need specific, practical (and sometimes immediate!) answers to my caking questions
  • I love baking but lack in confidence to take my skills to the next level.
  • How do I turn my creative hobby into an income and still be able to support my family?
  • I struggle to price my cakes and market my offering successfully.  
  • I’m afraid I’ll feel like a fraud. There is so competition out there.
  • Am I good enough to take my hobby further?

If this sounds familiar, don’t worry – we get it! Our Cake Academy and member community is uniquely formed to support everyone and anyone with a passion for cake. Whether you want to improve your skills, build confidence, or need structured business advice on how to make cake work for you, our community’s main purpose is to help get you there.

membership benefits

HD Cake courses

1000s of HD video lessons on a HUGE range of topics, from cake basics to professional cake business courses

downloadable materials lists, templates, forms and more to help you to really implement what you learn 

cake libraries

organised tutorial libraries and categories where you can Bookmark, Save or Mark Tutorials complete

member perks

regular exclusive freebies,  member only perks, offers and discounts.

recipes

100's of tried & tested recipes as well as pictorials and written guidance where needed.

community

our community is simply awesome! Not only will members help each other with questions, you also have full access to Zoë and the team every day.

upgrade and downgrade (with pro rata credits) or cancel any time. All with just 2 clicks of a mouse - you don't even need to contact us!

community

an interactive social network (not just a facebook group) for cake & business chat,  guidance as well as clubs, leaderboards & points

what our members say…

 I have been a member for two years now, and this site never ceases to amaze me. I originally joined to gain knowledge for cake making, decorating and modelling but I have gained so much more. I have made friends who I meet up with. I just love this place.

LORRAINE (member)

You truly have the best on-line video tutorials in the world. I’m sooo thankful I found you. You provide us with the best instructors, who share their INCREDIBLE talents in the most AMAZING up to date and current technique tutorials. My head just keeps shaking back in forth with how INCREDIBLE this site is.

moreen (member)

we offer 2 types of membership plans depending on where you are in your cake journey

  • Ideal membership if you love making cakes as a hobby
  • your want to improve on your current sugarcraft & cake making skills
  • you enjoy learning by video from the comfort of home
  • learning at your own pace suits you
  • guided learning and on hand support is appealing
  • you want to increase your recipe repertoire & learn advanced cake flavours
  • you enjoy being part of a community and learning from others
  • would like the opportunity for one to one lessons with Zoë
  • you want everything that the hobby member gets PLUS
  • detailed business tutorials focusing on pricing, marketing, customer relations, and everything that running a successful cake business entails
  • monthly masterminds hosted live in small groups, focusing on different topics
  •  practical advice and support on diversifying your cake income and being profitable
  • ability to ask business questions in the forum, 24/7 support
  • like working from downloads, templates and swipe files 
  • Yearly member access

  • MONTHLY Members Access

HOBBY MEMBERSHIP

only £149 a year

(that's the same as £12.41 a month)


  • Saves £54.88 compared to paying Hobby Monthly  
  • Get 2.5 months free when you pay yearly. The rate works out at only £12.41 instead of £16.99 a month!
  • US$ price approx. 15.66 per month billed yearly at approx US$188.12
BUSINESS MEMBERSHIP

only £299 a year

(that's the same as £24.91 a month)


  • Saves £60.88 compared to paying Business Monthly 
  • Get 2 months FREE when you pay yearly. The rate works out at only £24.91  instead of £29.99 a month!
  • US$ price approx. 15.66 per month billed yearly at approx US$188.12

a few tutorial tasters

membership gets you instant access to:

  • over 1000 HD video cake tutorials taught by over 80 guest tutors
  •   content that covers every conceivable aspect of cake decorating, including wedding, novelty & illusion cakes, cake sculptures, sugar flowers, modelling, buttercream work, royal   icing, cake painting and more
  •   access to our extensive recipe video library with tried and tested recipes, complete with printable downloads & conversion charts
  •   exclusive member perks and discounts
  •   pictorials and quick tip videos ideal for those at the beginning of their journey
  •   a dedicated forum where members can chat, ask for advice and receive support 24/7
  •   NEW content added weekly
  •   a wealth of business videos that teach you the methods that do and don't work by those that have been through it before      (business members)
  •  live monthly masterminds with Q & A sessions, discussing cake business related topics in small groups (business members)
  •  on hand, friendly support and direct daily access to Zoë

 I couldn't wait to wake up this morning to carry on. What a fab site and so informative. I will be spending a lot of time on here. . Great stuff!

FIONA (member)

The online tutorials here are far superior to any others I have seen online.  Fantastic resource and lots of learning fun!

Heidi (member)

our guarantee

Our joy is helping other cakers make a difference to their lives.  It is really important to us that you benefit from your Cake Academy Membership.

All customers are fully protected with our 100% Satisfaction Guarantee.

YOU control your payments from your Dashboard.

You can cancel anytime to stop any future payments, upgrade or downgrade your membership, turn off auto renewal and update or change your card details. All in just a click of a mouse.

You can do this all from your Account Page without the need to contact us (although we are here to help if you need it!). 


If you're ready to take your cake making or cake business to the next level by joining the Academy, simply click your payment option below and click the button to join us instantly…

  • Yearly member access

  • MONTHLY Members Access

HOBBY MEMBERSHIP

only £149 a year

(that's the same as £12.41 a month)


  • Saves £54.88 compared to paying Hobby Monthly  
  • Get 2.5 months free when you pay yearly. The rate works out at only £12.41 instead of £16.99 a month!
  • US$ price approx. 15.66 per month billed yearly at approx US$188.12
BUSINESS MEMBERSHIP

only £299 a year

(that's the same as £24.91 a month)


  • Saves £60.88 compared to paying Business Monthly 
  • Get 2 months FREE when you pay yearly. The rate works out at only £24.91  instead of £29.99 a month!
  • US$ price approx. 15.66 per month billed yearly at approx US$188.12