Cake Academy

what you will learn

Baking skills

Learn baking essentials, reliable recipes and more

Cake Techniques

Learn royal icing, modeling, sugar flowers and more

Cake Designs

Learn novelty, sculpted, tiered cakes and more

Cake Business

Learn pricing, marketing, customer service and more

Find your style

Learn how to develop your own unique cake style

check out our video tour


Members in 58 countries


Cake & Business Tutorials


Award Winning Tutors

our two membership plans


This is the ideal membership if:

You have a passion for cake

Your want to improve your sugarcraft & cake making skills

You want to learn at your own pace


This is the ideal membership if:

You aspire to or have a cake business

You want to turn your creative hobby into an income

You need business advice and support

membership benefits

extensive tutorial libraries

Cake and business tutorials, recipes videos, short technique videos and more

award winning tutors

Our tutors have different styles and areas of expertise for you to try and experiment with

on-site private forum

A place for our members to chat, ask for cake or business advice and receive support 24/7

regular new content

Brand new tutorials, lives and demos added regularly

monthly live streams

Interactive lives where Zoë answers your questions, does demos and more

perks & discounts

Exclusive member only perks and discounts on supplies

what our members say

some of our top tutors

latest tutorial previews

latest tutorial previews

View all free content

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top features

  • HD video tutorials
  • organized libraries
  • save and bookmark videos
  • downloadable assets
  • conversion charts
  • responsive platform
  • 3 skill levels + caking basics
  • request tutorial feature


If you want to learn to make amazing cakes and/or if you want to start, build or grow a successful cake business, Sugar Street Studios is likely to have absolutely everything you need. The school was the first of its kind in the cake world to introduce Guest Tutor Online Tutorials. Alongside the now 80 plus tutors that share their skills, the membership site offers new weekly content covering new delicious recipes, cake designs from contemporary to classic, beginner and advance, interactive monthly demos and Q and A's. We have a modern approach to tackling the issues that face cake business owners, including live mentoring sessions and advice from other industry experts who share their knowledge with our members. You will find learning from Zoë and her team, second to none. We are also a hugely supportive community so joining the Academy is like getting a new cake support network. And, don't worry. We are so confident you will like it that we offer a 14 day, no questions asked, money back guarantee. If you don't like it just let us know before the end of day 14 and we will give you your money back. No making you beg, no silly hoops to jump through - just quick and easy.

The inside of the Academy is huge and runs on its own website so we cannot give non-members access. However, you can sample preview videos on our Freebies and Cake Academy pages which will give you a good idea of the breadth and depth of tutorials inside. We do occasionally run free trial periods for the Academy. So if you want to be informed of those make sure you follow us on social media or you are subscribed to our mailing list. I f you want to dip your toes first, we recommend taking a monthly membership as you can cancel anytime. If it is not for you, just cancel before your monthly renewal and you won't pay for more than one month.

Yes. Zoë is on the forums every day helping with questions and chatting to members. In addition she hosts live masterclasses and streams with both our hobby and business members each month on different topics. You can also email her at any time through [email protected]